Classification of consumers according to their response to corporate environmental activities - the case of the clothing market
Objectives This article concerns consumers' reactions to circular economy activities undertaken on the clothing market. The authors' aim was to propose customer segmentation according to the criterion of their approach to making purchasing decisions determined by the principles of eco-cons...
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| Format: | Article |
| Language: | English |
| Published: |
Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi
2023-12-01
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| Series: | Journal of Modern Science |
| Subjects: | |
| Online Access: | https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.html |
| _version_ | 1797360271618998272 |
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| author | Agnieszka Barbara Bojanowska Marcin Gąsior Barbara Szymoniuk |
| author_facet | Agnieszka Barbara Bojanowska Marcin Gąsior Barbara Szymoniuk |
| author_sort | Agnieszka Barbara Bojanowska |
| collection | DOAJ |
| description | Objectives
This article concerns consumers' reactions to circular economy activities undertaken on the clothing market. The authors' aim was to propose customer segmentation according to the criterion of their approach to making purchasing decisions determined by the principles of eco-consumption.
Material and methods
The research was carried out using a diagnostic survey method, using a questionnaire asking about selected attitudes and behaviors related to products and environmental protection, as well as the assessment of activities undertaken by enterprises in this regard. The research sample was 1,000 consumers.
Results
The research allowed the authors to classify consumers into groups with a consistent and characteristic reaction to circular economy activities undertaken by companies. It has been shown that there are statistically significant differences between genders in the approach to eco-consumption. There are no significant differences in terms of age, which may indicate that the decisive factor here is not age, but pro-ecological attitudes, which do not have to be related to age - they depend on other factors.
Conclusions
The research results allow finding important theoretical and practical implications, as well as proposing further directions for scientific exploration. As the circular economy combines issues in the field of ecology, ethics, management and marketing, further research should be multidisciplinary. |
| first_indexed | 2024-03-08T15:37:04Z |
| format | Article |
| id | doaj.art-cc07218612bc47918950230d654e1e6e |
| institution | Directory Open Access Journal |
| issn | 1734-2031 2391-789X |
| language | English |
| last_indexed | 2024-03-08T15:37:04Z |
| publishDate | 2023-12-01 |
| publisher | Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi |
| record_format | Article |
| series | Journal of Modern Science |
| spelling | doaj.art-cc07218612bc47918950230d654e1e6e2024-01-09T19:41:07ZengWyższa Szkoła Gospodarki Euroregionalnej im. Alcide De GasperiJournal of Modern Science1734-20312391-789X2023-12-0154520222510.13166/jms/176181176181Classification of consumers according to their response to corporate environmental activities - the case of the clothing marketAgnieszka Barbara Bojanowska0https://orcid.org/0000-0002-1624-5518Marcin Gąsior1https://orcid.org/0000-0001-6828-1740Barbara Szymoniuk2https://orcid.org/0000-0002-9227-7159Department of Marketing Faculty of Management Lublin University of Technology Nadbystrzycka St. 38, 20-618 Lublin, PolandDepartment of Marketing Faculty of Management Lublin University of Technology Nadbystrzycka St. 38, 20-618 Lublin, PolandDepartment of Marketing Faculty of Management Lublin University of Technology Nadbystrzycka St. 38, 20-618 Lublin, PolandObjectives This article concerns consumers' reactions to circular economy activities undertaken on the clothing market. The authors' aim was to propose customer segmentation according to the criterion of their approach to making purchasing decisions determined by the principles of eco-consumption. Material and methods The research was carried out using a diagnostic survey method, using a questionnaire asking about selected attitudes and behaviors related to products and environmental protection, as well as the assessment of activities undertaken by enterprises in this regard. The research sample was 1,000 consumers. Results The research allowed the authors to classify consumers into groups with a consistent and characteristic reaction to circular economy activities undertaken by companies. It has been shown that there are statistically significant differences between genders in the approach to eco-consumption. There are no significant differences in terms of age, which may indicate that the decisive factor here is not age, but pro-ecological attitudes, which do not have to be related to age - they depend on other factors. Conclusions The research results allow finding important theoretical and practical implications, as well as proposing further directions for scientific exploration. As the circular economy combines issues in the field of ecology, ethics, management and marketing, further research should be multidisciplinary.https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.htmlcircular economycsrclothing marketsustainable marketingcustomereco-consumption |
| spellingShingle | Agnieszka Barbara Bojanowska Marcin Gąsior Barbara Szymoniuk Classification of consumers according to their response to corporate environmental activities - the case of the clothing market Journal of Modern Science circular economy csr clothing market sustainable marketing customer eco-consumption |
| title | Classification of consumers according to their response to corporate environmental activities - the case of the clothing market |
| title_full | Classification of consumers according to their response to corporate environmental activities - the case of the clothing market |
| title_fullStr | Classification of consumers according to their response to corporate environmental activities - the case of the clothing market |
| title_full_unstemmed | Classification of consumers according to their response to corporate environmental activities - the case of the clothing market |
| title_short | Classification of consumers according to their response to corporate environmental activities - the case of the clothing market |
| title_sort | classification of consumers according to their response to corporate environmental activities the case of the clothing market |
| topic | circular economy csr clothing market sustainable marketing customer eco-consumption |
| url | https://www.jomswsge.com/Klasyfikacja-konsumentow-ze-wzgledu-na-ich-reakcje-na-dzialania-proekologiczne-przedsiebiorstw,176181,0,2.html |
| work_keys_str_mv | AT agnieszkabarbarabojanowska classificationofconsumersaccordingtotheirresponsetocorporateenvironmentalactivitiesthecaseoftheclothingmarket AT marcingasior classificationofconsumersaccordingtotheirresponsetocorporateenvironmentalactivitiesthecaseoftheclothingmarket AT barbaraszymoniuk classificationofconsumersaccordingtotheirresponsetocorporateenvironmentalactivitiesthecaseoftheclothingmarket |