Strategic Alliances in the European Industries of the Third Industrial Revolution
The dimension of the alliances has compelled experts to revise their preconceptions about the internationalization of companies and to include this strategy in their models as Uppsala model was forced to acknowledge. This article focuses on one of the alliances forged in Europe, very deviated from t...
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Format: | Article |
Language: | English |
Published: |
Universitat de Barcelona
2016-07-01
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Series: | Journal of Evolutionary Studies in Business |
Subjects: | |
Online Access: | http://revistes.ub.edu/index.php/JESB/article/view/15661 |