Identification and analysis of green marketing components: a qualitative study in dairy industries

Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components. Based on this, the current study seeks to identify and analyze green marketing com...

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Bibliographic Details
Main Authors: Masoud Askari, Seyed Abdollah Heydariyeh, Younos Vakil Alroaia
Format: Article
Language:English
Published: Ministry of Labor Cooperation and Social Welfare 2023-01-01
Series:تعاون و کشاورزی
Subjects:
Online Access:https://ajcoop.mcls.gov.ir/article_166545_8a0cd79a527422c014a5b9b9b67b3d09.pdf