Identification and analysis of green marketing components: a qualitative study in dairy industries
Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components. Based on this, the current study seeks to identify and analyze green marketing com...
Main Authors: | Masoud Askari, Seyed Abdollah Heydariyeh, Younos Vakil Alroaia |
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Format: | Article |
Language: | English |
Published: |
Ministry of Labor Cooperation and Social Welfare
2023-01-01
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Series: | تعاون و کشاورزی |
Subjects: | |
Online Access: | https://ajcoop.mcls.gov.ir/article_166545_8a0cd79a527422c014a5b9b9b67b3d09.pdf |
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