Next-Generation Retailing In India: An Empirical Study Using Factor Analysis
The retail landscape in India is changing rapidly and is being scrutinized by large scale investments by foreign and domestic players. Market liberalization and changing consumer behaviour have sown the seeds of a retail transformation. Indian retailing is growing fast and imparting the consumer pre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2011-06-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/18 |