A Novel Method of Interestingness Measures for Association Rules Mining Based on Profit

Association rules mining is an important topic in the domain of data mining and knowledge discovering. Some papers have presented several interestingness measure methods; the most typical are Support, Confidence, Lift, Improve, and so forth. But their limitations are obvious, like no objective crite...

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Bibliographic Details
Main Authors: Chunhua Ju, Fuguang Bao, Chonghuan Xu, Xiaokang Fu
Format: Article
Language:English
Published: Hindawi Limited 2015-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2015/868634