Best time to post and review on Facebook and Instagram: analytical evidence

Purpose – The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for...

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Bibliographic Details
Main Authors: Nripendra Singh, Anand Jaiswal, Tanuj Singh
Format: Article
Language:English
Published: Emerald Publishing 2023-10-01
Series:South Asian Journal of Marketing
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-09-2022-0059/full/pdf