Source Credibility Beauty Vlogger, Parasocial Relationship Dan Customer Equity Viewers Youtube
This study discusses how social media like YouTube can foster parasocial relationships between beauty vloggers and YouTube viewers. Parasocial relationships are built on a clear communication process between celebrity and viewers credible source consisting of attractiveness, expertise and trust. In...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
APMAI Press
2020-04-01
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| Series: | J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) |
| Subjects: | |
| Online Access: | https://journal.apmai.org/v2/index.php/jmkli/article/view/82/44 |