Immersion, médias sociaux et récit transmédiatique

The author aims to more directly investigate the integration of social media into transmedia storytelling through the creation of “official” accounts for fictional characters. He has two objectives. First, he analyzes a specific case to show how the presence of fictional characters on social media c...

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Bibliographic Details
Main Author: Philippe Gauthier
Format: Article
Language:fra
Published: Université Laval 2018-11-01
Series:Communication
Subjects:
Online Access:http://journals.openedition.org/communication/8081