Recognition of Opinion Leaders in Social Networks Using Text Posts’ Trajectory Scoring and Users’ Comments Sentiment Analysis
Identifying opinion leaders in social networks, particularly in social media, is a crucial marketing strategy. These individuals have a considerable influence on the purchasing decisions of their communities. Companies can benefit from collaborating with relevant opinion leaders in their market as t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2023-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10304132/ |