KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN
Abstract. This study aims to examine the effect of service quality and promotion directly to customer satisfaction and customer loyalty. This study also examines the influence of service quality and promotion indirectly to customer loyalty through customer satisfaction. The study was conducted on 17...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2018-03-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/2459 |