KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN

KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN

Abstract. This study aims to examine the effect of service quality and promotion directly to customer satisfaction and customer loyalty. This study also examines the influence of service quality and promotion indirectly to customer loyalty through customer satisfaction. The study was conducted on 17...

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Bibliographic Details
Main Authors: Novianti Novianti, Endri Endri, Darlius Darlius
Format: Article
Language:English
Published: Universitas Mercu Buana 2018-03-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
Keywords: quality, service, promotion, satisfaction, loyalty
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/2459

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