STUDY ON RETAIL BRAND AWARENESS IN RETAIL
Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators must...
| Autori principali: | , |
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| Natura: | Articolo |
| Lingua: | deu |
| Pubblicazione: |
University of Oradea
2011-12-01
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| Serie: | Annals of the University of Oradea: Economic Science |
| Soggetti: | |
| Accesso online: | http://anale.steconomiceuoradea.ro/volume/2011/n2/107.pdf |