Adrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Adam Mickiewicz University, Poznan
2014-01-01
|
| Series: | Ruch Prawniczy, Ekonomiczny i Socjologiczny |
| Online Access: | https://pressto.amu.edu.pl/index.php/rpeis/article/view/1815 |