Metaphorical Association Between Physical and Moral Purity in the Context of One’s Own Transgressions and Immoral Behavior of Others
The Macbeth effect is a metaphorical association between physical and moral cleanliness - transgression of one’s morality leads to increased desire to clean oneself (Zhong & Liljenquist, 2006). Earlier studies examined psychological associations between bodily and moral purity according to contr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-10-01
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| Series: | Psychology of Language and Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/plc-2017-0008 |