Metaphor as an Element of Persuasion in Political Discourse

This paper deals with the concept of metaphor as manifested in political discourse. The focus of the paper is on how metaphors achieve their persuasive function in political discourse and how politicians make use of metaphors. The paper also provides general theoretical background for the theories o...

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Bibliographic Details
Main Author: Marek Hampl
Format: Article
Language:English
Published: University of Žilina 2012-03-01
Series:Communications
Subjects:
Online Access:https://komunikacie.uniza.sk/artkey/csl-201201-0007_metaphor-as-an-element-of-persuasion-in-political-discourse.php