Campanha eleitoral nas redes sociais: estratégias empregadas pelos candidatos à Presidência em 2014 no Facebook
This article analyzes the strategies employed by the three leading candidates in the 2014 presidential elections - Dilma Rousseff, Marina Silva and Aécio Neves - on social media. The paper uses Facebook as analytical base. The analysis addresses the models proposed by Figueiredo et al. (1998) and Al...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Brazilian Association of Political Communication Scholars
2015-10-01
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| Series: | Revista Compolítica |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.21878/compolitica.2015.5.2.191 |