Pengaruh Citra Merek terhadap Keputusan Pembelian

Indonesian people have a habit of snacking. This habit opens up business opportunities to produce contemporary food that can be used as a snack between main meals. One food that is familiar to Indonesian people is peanut brittle. However, the current economy is increasingly showing a very rapid pac...

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Bibliographic Details
Main Authors: Nuryanti Nuryanti, M. Halim Fawazi, Hery Basuki, Juanda Angkasa Wati
Format: Article
Language:English
Published: STKIP PGRI Situbondo 2023-12-01
Series:Jurnal Pendidikan dan Kewirausahaan
Subjects:
Online Access:https://journalstkippgrisitubondo.ac.id/index.php/PKWU/article/view/1111