Pengaruh Citra Merek terhadap Keputusan Pembelian
Indonesian people have a habit of snacking. This habit opens up business opportunities to produce contemporary food that can be used as a snack between main meals. One food that is familiar to Indonesian people is peanut brittle. However, the current economy is increasingly showing a very rapid pac...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
STKIP PGRI Situbondo
2023-12-01
|
| Series: | Jurnal Pendidikan dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://journalstkippgrisitubondo.ac.id/index.php/PKWU/article/view/1111 |
| _version_ | 1827576337075798016 |
|---|---|
| author | Nuryanti Nuryanti M. Halim Fawazi Hery Basuki Juanda Angkasa Wati |
| author_facet | Nuryanti Nuryanti M. Halim Fawazi Hery Basuki Juanda Angkasa Wati |
| author_sort | Nuryanti Nuryanti |
| collection | DOAJ |
| description |
Indonesian people have a habit of snacking. This habit opens up business opportunities to produce contemporary food that can be used as a snack between main meals. One food that is familiar to Indonesian people is peanut brittle. However, the current economy is increasingly showing a very rapid pace of competition. So researchers are interested in taking the title The Influence of Brand Image on Purchasing Decisions (Case Study of Peyek Mak Nyus Jingglong Sutojayan Blitar Consumers). The research method used is a quantitative method using a survey method. Meanwhile, the data collection technique is by literature study and questionnaires. The population in this research is Peyek Mak Nyus consumers who have purchased in 2022. Data was obtained from consumer records. The sample used was 49 respondents. Sampling was carried out using saturated samples. From the results of data analysis, it can be seen that the t test value is 0.000, which shows that there is an influence of brand image on purchasing decisions for Peyek Mak Nyus Jingglong consumers, Blitar Regency.
|
| first_indexed | 2024-03-08T21:09:48Z |
| format | Article |
| id | doaj.art-ccb543ba70c54f4dab2d3d4bd5b0acfa |
| institution | Directory Open Access Journal |
| issn | 2302-0008 2623-1964 |
| language | English |
| last_indexed | 2024-03-08T21:09:48Z |
| publishDate | 2023-12-01 |
| publisher | STKIP PGRI Situbondo |
| record_format | Article |
| series | Jurnal Pendidikan dan Kewirausahaan |
| spelling | doaj.art-ccb543ba70c54f4dab2d3d4bd5b0acfa2023-12-22T08:46:25ZengSTKIP PGRI SitubondoJurnal Pendidikan dan Kewirausahaan2302-00082623-19642023-12-0112110.47668/pkwu.v12i1.1111Pengaruh Citra Merek terhadap Keputusan PembelianNuryanti Nuryanti0M. Halim Fawazi1Hery Basuki2Juanda Angkasa Wati3Universitas Islam Blitar, IndonesiaUniversitas Islam Blitar, IndonesiaUniversitas Islam Blitar, IndonesiaUniversitas Islam Blitar, Indonesia Indonesian people have a habit of snacking. This habit opens up business opportunities to produce contemporary food that can be used as a snack between main meals. One food that is familiar to Indonesian people is peanut brittle. However, the current economy is increasingly showing a very rapid pace of competition. So researchers are interested in taking the title The Influence of Brand Image on Purchasing Decisions (Case Study of Peyek Mak Nyus Jingglong Sutojayan Blitar Consumers). The research method used is a quantitative method using a survey method. Meanwhile, the data collection technique is by literature study and questionnaires. The population in this research is Peyek Mak Nyus consumers who have purchased in 2022. Data was obtained from consumer records. The sample used was 49 respondents. Sampling was carried out using saturated samples. From the results of data analysis, it can be seen that the t test value is 0.000, which shows that there is an influence of brand image on purchasing decisions for Peyek Mak Nyus Jingglong consumers, Blitar Regency. https://journalstkippgrisitubondo.ac.id/index.php/PKWU/article/view/1111Brand Image, Purchase Decisions |
| spellingShingle | Nuryanti Nuryanti M. Halim Fawazi Hery Basuki Juanda Angkasa Wati Pengaruh Citra Merek terhadap Keputusan Pembelian Jurnal Pendidikan dan Kewirausahaan Brand Image, Purchase Decisions |
| title | Pengaruh Citra Merek terhadap Keputusan Pembelian |
| title_full | Pengaruh Citra Merek terhadap Keputusan Pembelian |
| title_fullStr | Pengaruh Citra Merek terhadap Keputusan Pembelian |
| title_full_unstemmed | Pengaruh Citra Merek terhadap Keputusan Pembelian |
| title_short | Pengaruh Citra Merek terhadap Keputusan Pembelian |
| title_sort | pengaruh citra merek terhadap keputusan pembelian |
| topic | Brand Image, Purchase Decisions |
| url | https://journalstkippgrisitubondo.ac.id/index.php/PKWU/article/view/1111 |
| work_keys_str_mv | AT nuryantinuryanti pengaruhcitramerekterhadapkeputusanpembelian AT mhalimfawazi pengaruhcitramerekterhadapkeputusanpembelian AT herybasuki pengaruhcitramerekterhadapkeputusanpembelian AT juandaangkasawati pengaruhcitramerekterhadapkeputusanpembelian |