Investigation of the effects of fans' club image perceptions and fan group membership status on sports consumption behaviors
This research was carried out to examine how Ankaragücü and Gençlerbirliği fans' perceptions of club image and being a member of a fan group affect their sports consumer behavior. This quantitative investigation employed the correlational research model in accordance with the general purpose o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ozlem Book Center
2023-03-01
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| Series: | ROL Spor Bilimleri Dergisi |
| Subjects: | |
| Online Access: | https://www.roljournal.com/index.php/rol/article/view/127 |