INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING
This research aims to find out if the ease of shopping, site design, informative, comprehensive, and communication have a significant influence on the level of Indonesian customer satisfaction in online shopping transactions and how the impact to the word of mouth communication. Respondents of this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2018-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2018-03/article_08.pdf |
| _version_ | 1827839511228317696 |
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| author | Hermawan F. Wijayanti S.H. |
| author_facet | Hermawan F. Wijayanti S.H. |
| author_sort | Hermawan F. |
| collection | DOAJ |
| description | This research aims to find out if the ease of shopping, site design, informative, comprehensive, and communication have a significant influence on the level of Indonesian customer satisfaction in online shopping transactions and how the impact to the word of mouth communication. Respondents of this study are the 250 students of Jakarta colleges. This study found that the variables of design, simplicity, and security have an influence on customer satisfaction in shopping online, while the informative variable and communication have no influence on the customer's satisfaction online shopping. |
| first_indexed | 2024-03-12T07:20:35Z |
| format | Article |
| id | doaj.art-ccbf5822938643f6af343ab6677c0cc8 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T07:20:35Z |
| publishDate | 2018-03-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-ccbf5822938643f6af343ab6677c0cc82023-09-02T22:29:03ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842018-03-01753738010.18551/rjoas.2018-03.08INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADINGHermawan F.0Wijayanti S.H.1Faculty of Economy and Business, Atma Jaya Catholic UniversityFaculty of Economy and Business, Atma Jaya Catholic UniversityThis research aims to find out if the ease of shopping, site design, informative, comprehensive, and communication have a significant influence on the level of Indonesian customer satisfaction in online shopping transactions and how the impact to the word of mouth communication. Respondents of this study are the 250 students of Jakarta colleges. This study found that the variables of design, simplicity, and security have an influence on customer satisfaction in shopping online, while the informative variable and communication have no influence on the customer's satisfaction online shopping.https://rjoas.com/issue-2018-03/article_08.pdfCustomersatisficationonline shoppingcommunication |
| spellingShingle | Hermawan F. Wijayanti S.H. INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING Russian Journal of Agricultural and Socio-Economic Sciences Customer satisfication online shopping communication |
| title | INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING |
| title_full | INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING |
| title_fullStr | INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING |
| title_full_unstemmed | INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING |
| title_short | INDONESIAN CUSTOMER SATISFACTION IN ONLINE SHOPPING TRADING |
| title_sort | indonesian customer satisfaction in online shopping trading |
| topic | Customer satisfication online shopping communication |
| url | https://rjoas.com/issue-2018-03/article_08.pdf |
| work_keys_str_mv | AT hermawanf indonesiancustomersatisfactioninonlineshoppingtrading AT wijayantish indonesiancustomersatisfactioninonlineshoppingtrading |