The Relationship Between Tendency Towards Entrepreneurship, Marketing Capability, and Firm Performance with the Moderating Role of Competition Intensity in the Field of Information and Communication Technology and Computer Software
Several studies conducted over the past few decades on the use of marketing capabilities in manufacturing companies indicate that marketing capabilities are functional and effective and have a positive impact on the corporate level. On the other hand, organizations are increasingly in a position whe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-04-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_9984_78f47acd13a85769e94e24c90e03907a.pdf |