The moderating role of moral norms and personal cost in compliance with pro-environmental social norms
The adoption of sustainable lifestyles plays a key role in mitigating climate change. Previous research has found that social norms—beliefs about what most people do and approve of—profoundly impact individual engagement in pro-environmental behaviour. However, little is known about personal and con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-01-01
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| Series: | Current Research in Ecological and Social Psychology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666622721000137 |