Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
A large sector of researchers in the International Business field, along with those in other fields (such as International Marketing and International Management), have dedicated themselves to research involving the reliability, applicability and generalizability of the psychic distance phenomenon....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2015-12-01
|
| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1553 |