Acceptability and Efficacy of the SMARxT Media Literacy Education Program to Counter Pharmaceutical Marketing Influences among Medical Trainees

Background: Evidence-based prescribing (EBP) results in decreased morbidity and reduces medical costs. However, pharmaceutical marketing influences medication requests and prescribing habits, which can detract from EBP. Media literacy, which teaches critical thinking, is a promising approach for buf...

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Bibliographic Details
Main Authors: Jason Colditz, Ariel Shensa, Amy Kennedy, Michelle Woods, Jaime Sidani, Brian Primack
Format: Article
Language:English
Published: Shiraz University of Medical Sciences 2022-09-01
Series:Interdisciplinary Journal of Virtual Learning in Medical Sciences
Subjects:
Online Access:https://ijvlms.sums.ac.ir/article_48794_49f6654f4e60341ee35cfa00032bbde7.pdf