STRATEGIC MARKETING – DIRECTION OF THE TOURISM DEVELOPMENT IN THE GLOBALIZATION PROCESS
One of the basic characteristics of modern enterprises business is a constant change of the role and significance of particular activities in the value chains. That increases the need of some additional information that are mainly collected, created and given by marketing. A share of the cost of mar...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2006-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
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| Online Access: | http://revistadeturism.ro/rdt/article/view/215 |