“You sure there's nothing more to say?”: Indonesian Youth Culture Represented in YouTube Video Advertisements
Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Soegijapranata Catholic University
2019-07-01
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| Series: | Celt: A Journal of Culture, English Language Teaching & Literature |
| Subjects: | |
| Online Access: | http://journal.unika.ac.id/index.php/celt/article/view/2015 |