The effect of internal marketing on employees' organizational commitment through their job satisfaction: The case of healthcare sector in Serbia
The purpose of this paper was to examine the link between internal marketing (IM) and employees' organizational commitment (OC) through their job satisfaction (JS). The data were collected through an on-line survey from 278 employees in various public healthcare institutions in Belgrade. In ord...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Entrepreneurship, Belgrade
2023-01-01
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| Series: | International Review |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2023/2217-97392303092J.pdf |