Bull in a china shop: Alternate reality games and transgressive fan play in social media franchises
In this article I examine the role of fan ARGs in Lonelygirl15 (LG15), a video blog that became one of the first social media franchises of YouTube. Eager to explore the narrative possibilities of Internet technologies, its creators set out to provide community-based storytelling that embodied the g...
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| Format: | Article |
| Language: | English |
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Organization for Transformative Works
2014-09-01
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| Series: | Transformative Works and Cultures |
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| Online Access: | http://dx.doi.org/10.3983/twc.2014.0594 |