The linkage between green banking practices and green loyalty: A customer perspective

The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes...

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Bibliographic Details
Main Authors: Deepthi S. Pawar, Jothi Munuswamy
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-09-01
Series:Banks and Bank Systems
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17081/BBS_2022_03_Pawar.pdf