The linkage between green banking practices and green loyalty: A customer perspective
The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2022-09-01
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| Series: | Banks and Bank Systems |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17081/BBS_2022_03_Pawar.pdf |
| _version_ | 1818030613577334784 |
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| author | Deepthi S. Pawar Jothi Munuswamy |
| author_facet | Deepthi S. Pawar Jothi Munuswamy |
| author_sort | Deepthi S. Pawar |
| collection | DOAJ |
| description | The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes 304 responses after ignoring null responses (n = 304). The Structural equation modeling (SEM) was applied for the analyses. The significant results of the study indicate that green banking practices positively influence green image (p = 0.001) and green trust (p = 0.025), while it does not significantly affect green loyalty (p = 0.642). The mediation analysis reveals that green image mediates the relationship between green banking practices and green loyalty, while green trust does not mediate the relationship between the same. The results have practical implications for banking institutions in India to recognize the importance of environmental initiatives in influencing the decisions of bank customers. |
| first_indexed | 2024-12-10T05:38:22Z |
| format | Article |
| id | doaj.art-ccfddf6dcf414cebbad775f16175f90a |
| institution | Directory Open Access Journal |
| issn | 1816-7403 1991-7074 |
| language | English |
| last_indexed | 2024-12-10T05:38:22Z |
| publishDate | 2022-09-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Banks and Bank Systems |
| spelling | doaj.art-ccfddf6dcf414cebbad775f16175f90a2022-12-22T02:00:21ZengLLC "CPC "Business Perspectives"Banks and Bank Systems1816-74031991-70742022-09-0117320121210.21511/bbs.17(3).2022.1717081The linkage between green banking practices and green loyalty: A customer perspectiveDeepthi S. Pawar0https://orcid.org/0000-0002-3107-7612Jothi Munuswamy1https://orcid.org/0000-0001-6483-976XPh.D., Research Scholar, School of Commerce, Finance and Accountancy, Christ UniversityPh.D., Associate Professor & Research Supervisor, School of Commerce, Finance and Accountancy, Christ UniversityThe aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes 304 responses after ignoring null responses (n = 304). The Structural equation modeling (SEM) was applied for the analyses. The significant results of the study indicate that green banking practices positively influence green image (p = 0.001) and green trust (p = 0.025), while it does not significantly affect green loyalty (p = 0.642). The mediation analysis reveals that green image mediates the relationship between green banking practices and green loyalty, while green trust does not mediate the relationship between the same. The results have practical implications for banking institutions in India to recognize the importance of environmental initiatives in influencing the decisions of bank customers.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17081/BBS_2022_03_Pawar.pdfcorporate environmental responsibilitygreen banking initiativesgreen marketingStructural Equation Modeling (SEM)sustainability |
| spellingShingle | Deepthi S. Pawar Jothi Munuswamy The linkage between green banking practices and green loyalty: A customer perspective Banks and Bank Systems corporate environmental responsibility green banking initiatives green marketing Structural Equation Modeling (SEM) sustainability |
| title | The linkage between green banking practices and green loyalty: A customer perspective |
| title_full | The linkage between green banking practices and green loyalty: A customer perspective |
| title_fullStr | The linkage between green banking practices and green loyalty: A customer perspective |
| title_full_unstemmed | The linkage between green banking practices and green loyalty: A customer perspective |
| title_short | The linkage between green banking practices and green loyalty: A customer perspective |
| title_sort | linkage between green banking practices and green loyalty a customer perspective |
| topic | corporate environmental responsibility green banking initiatives green marketing Structural Equation Modeling (SEM) sustainability |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17081/BBS_2022_03_Pawar.pdf |
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