Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust
Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesi...
| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
LLC "CPC "Business Perspectives"
2022-10-01
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| coleção: | Innovative Marketing |
| Assuntos: | |
| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17198/IM_2022_04_Miftahuddin.pdf |