How to increase engagement on social media using the honeycomb model: A case study in a Portuguese HR company

How to increase engagement on social media using the honeycomb model: A case study in a Portuguese HR company

Purpose – The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model fo...

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Bibliographic Details
Main Authors: Susana C. Silva, Wilian Feitosa, Paulo Duarte, Marta Vasconcelos
Format: Article
Language:Portuguese
Published: Emerald Publishing 2020-04-01
Series:REGE Revista de Gestão
Subjects:
engagement
digital marketing
social media management
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2019-0030/full/pdf?title=how-to-increase-engagement-on-social-media-using-the-honeycomb-model-a-case-study-in-a-portuguese-hr-company

Internet

https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2019-0030/full/pdf?title=how-to-increase-engagement-on-social-media-using-the-honeycomb-model-a-case-study-in-a-portuguese-hr-company

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