Can commitment devices improve usage of online weight loss tools? A field experiment
Background A commitment device is some voluntary, deliberate arrangement an individual makes in order to bind their future choices and influence their future behaviour, in pursuit of some long run benefit. This may take the form of a public pledge (reputational commitment) or some monetary cost (fin...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2016-01-01
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| Series: | Frontiers in Public Health |
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| Online Access: | http://journal.frontiersin.org/Journal/10.3389/conf.FPUBH.2016.01.00038/full |