Segmentation of overweight Americans and opportunities for social marketing
<p>Abstract</p> <p>Background</p> <p>The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2009-03-01
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| Series: | International Journal of Behavioral Nutrition and Physical Activity |
| Online Access: | http://www.ijbnpa.org/content/6/1/13 |