Distribucija kao marketinška kategorija u funkciji plasmana nedrvnih šumskih proizvoda u Srbiji
The paper examines the role of distribution, as an instrument of the marketing mix, in companies dealing with the purchase, processing, and marketing of non-wood forest products (NWFPs) in the territory of Serbia. Considering the specificity of NWFPs, choosing appropriate sales channels...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | srp |
| Published: |
Faculty of Forestry, Belgrade
2024-01-01
|
| Series: | Glasnik Šumarskog Fakulteta: Univerzitet u Beogradu |
| Subjects: | |
| Online Access: | https://doiserbia.nb.rs/img/doi/0353-4537/2024/0353-45372429035M.pdf |