Modeling Relationships between Salesperson Emotional Intelligence and Customer Loyalty through Mediation of Salesperson Performance and Customer Value Co-Creation Behavior

Modeling Relationships between Salesperson Emotional Intelligence and Customer Loyalty through Mediation of Salesperson Performance and Customer Value Co-Creation Behavior

Background & Purpose: The ability to interact with customers effectively requires the identification of mental states and persuasion skill that can improve sales performance. This study aimed to explain the relationships between salesperson emotional intelligence and customer loyalty through the...

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Bibliographic Details
Main Authors: Naser Asgari, Hamed Heidari, Seyed Mostafa Shakerian, Maryam Moazami Goudarzi
Format: Article
Language:fas
Published: Shahid Sattari Aeronautical University 2020-02-01
Series:مطالعات منابع انسانی
Subjects:
emotional intelligence
salesperson performance
customer value co-creation
customer loyalty
Online Access:http://www.jhrs.ir/article_103659_ac1fa98b41695dad951ba6cbeb27a9e3.pdf

Internet

http://www.jhrs.ir/article_103659_ac1fa98b41695dad951ba6cbeb27a9e3.pdf

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