Analysis of Barbie Dolls’ Low Sales Volume in China
Barbie dolls are popular in many countries, and this toy brand has made a lot of profits for Mattel, the world’s largest toy company that owns a large number of well-known toy brands including Barbie. The USA is the largest market for Barbie dolls, and the sales of Barbie dolls in the USA market acc...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_02001.pdf |