Entrepreneurship in Interpreting: A Blue Ocean Strategy Didactic Toolkit for Higher Education Interpreter Training
This article aims at presenting the reader with a didactic proposal for training higher education interpreting students in entrepreneurial skills by means of introducing a toolkit based on the Blue Ocean Strategy marketing theory. First, the reasons why entrepreneurship is necessary and should thus...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2020-07-01
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| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/121314 |