Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel

Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was...

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Bibliographic Details
Main Authors: Natalia Natalia, Cooky Tri Adhikara, Shirley Agusthina
Format: Article
Language:English
Published: Bina Nusantara University 2012-05-01
Series:Binus Business Review
Subjects:
Customer Relationship Management (CRM), Marketing Public Relations MPR), perceived value, customer loyalty
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1339

Internet

https://journal.binus.ac.id/index.php/BBR/article/view/1339

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