Most and least important attributes for domestic travel: A best-worst scaling approach

This study identifies the most important and least important selection attributes in Korean domestic travel during the COVID-19 pandemic. A total of 632 responses were used as the final analysis by conducting a survey of Koreans who have experienced travel in Korea since the outbreak of COVID-19. In...

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Bibliographic Details
Main Authors: Soyeun Olivia Lee, JooHyang Kim, Heesup Han
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.987384/full