ENHANCING MARKETING STRATEGIES WITH AUGMENTED REALITY: AN EMPIRICAL STUDY ON CONSUMER CHOICE
With the rapid advancement of technology, Augmented Reality has emerged as a promising tool for transforming traditional marketing approaches and engaging consumers in immersive and interactive experiences.This article presents an empirical study aimed at exploring the impact of augmented reality (A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Smart Economic Growth
2023-07-01
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| Series: | Journal of Smart Economic Growth |
| Online Access: | https://jseg.ro/index.php/jseg/article/view/227 |