From information experiences to consumer engagement on brand’s social media accounts

From information experiences to consumer engagement on brand’s social media accounts

Abstract The purpose of this paper is to propose and empirically validate a model that explains user experiences with information interactions on fashion brand pages, leading to consumer engagement on social media. Specifically, this study tests whether values involved in information interactions pr...

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Bibliographic Details
Main Authors: Jee-Sun Park, Sejin Ha
Format: Article
Language:English
Published: SpringerOpen 2021-05-01
Series:Fashion and Textiles
Subjects:
Fashion brand page
Information experience
Information interaction
Engagement intention
Online Access:https://doi.org/10.1186/s40691-021-00246-9

Internet

https://doi.org/10.1186/s40691-021-00246-9

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