Successful everyday decision making: Combining attributes and associates

How do people make everyday decisions in order to achieve the most successful outcome? Decision making research typically evaluates choices according to their expected utility. However, this research largely focuses outcome is successful and satisfying for the decision maker. Instead, we use an ever...

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Bibliographic Details
Main Authors: Adrian P. Banks, David M. Gamblin
Format: Article
Language:English
Published: Cambridge University Press 2022-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/22/220303/jdm220303.pdf