Nonprofit External Communications: General Management, Public Relations, or Fundraising Tool?
In the nonprofit sector, effective communication with stakeholders is pivotal for promoting a good reputation, gaining financial resources and, eventually, pursuing an organization’s mission. Although nonprofits increasingly use and diversify their communication channels, such as social media platf...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Midwest Public Affairs Conference
2021-08-01
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Series: | Journal of Public and Nonprofit Affairs |
Subjects: | |
Online Access: | https://www.jpna.org/index.php/jpna/article/view/420 |