Nonprofit External Communications: General Management, Public Relations, or Fundraising Tool?

In the nonprofit sector, effective communication with stakeholders is pivotal for promoting a good reputation, gaining financial resources and, eventually, pursuing an organization’s mission. Although nonprofits increasingly use and diversify their communication channels, such as social media platf...

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Bibliographic Details
Main Authors: Jiwon Suh, Trang Hoang, Imane Hijal-Moghrabi
Format: Article
Language:English
Published: Midwest Public Affairs Conference 2021-08-01
Series:Journal of Public and Nonprofit Affairs
Subjects:
Online Access:https://www.jpna.org/index.php/jpna/article/view/420

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