Market and marketing within the concept of functioning and development of cultural heritage sites
Objective: The article presents the conditions, factors, and stages of development of the market orientation of cultural heritage objects. The author introduced a terminological distinction – the cultural potential of the object and its market potential. The market potential is understood as the abi...
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| Format: | Article |
| Language: | English |
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Krakow University of Economics
2019-12-01
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| Series: | International Entrepreneurship Review |
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| Online Access: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1924 |