Market and marketing within the concept of functioning and development of cultural heritage sites

Market and marketing within the concept of functioning and development of cultural heritage sites

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Objective: The article presents the conditions, factors, and stages of development of the market orientation of cultural heritage objects. The author introduced a terminological distinction – the cultural potential of the object and its market potential. The market potential is understood as the abi...

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Bibliographic Details
Main Author:	Andrzej Szromnik
Format:	Article
Language:	English
Published:	Krakow University of Economics 2019-12-01
Series:	International Entrepreneurship Review
Subjects:	cultural heritage heritage marketing heritage industry heritage tourism marketing of museum market orientation of culture
Online Access:	https://iertest.uek.krakow.pl/index.php/pm/article/view/1924

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