Holandský test cenové citlivosti: Případová studie
The paper is focused on research of price sensitivity with the use of Van Westendorp Price Sensivitity test. Researched product is coffee latte flavored with marshmallow cafe networks like CrossCafe and the target group are college students in Pilsen. The aim of this paper is to apply theoretical b...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2017-12-01
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| Series: | Trendy v podnikání |
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| Online Access: | https://www.dfek.zcu.cz/tvp/doc/akt/4-2017-clanek-4.pdf |