Marketing diagnostics in consumer cooperatives trade enterprises
The aim of the article. The article highlights main demands and levels of realization of consumer cooperatives trade enterprises` diagnostics.We demonstrate the chain of marketing diagnostics; we offer the model of diagnostics process of marketing problems (opportunities) of cooperative trade enterp...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_228_235.pdf |